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New This Summer
Meet Our Founder - Chloe Murchie
KAIE was created by founder Chloe Murchie, a 22 year old Pisces with a love for summer, creativity and all things coastal. The idea for KAIE first came to life while Chloe was living in Indonesia surrounded by beaches, colour, and a lifestyle that made her feel the most herself.
Starting her own brand had always been a dream, but the direction came naturally. Chloe has lived in swimwear her whole life, so creating pieces she genuinely wears, loves, and believes in was the easiest “yes.”
Alongside designing each collection, Chloe is also the eye behind the lens. As a passionate photographer, she captures all KAIE imagery herself every product photo, every campaign.
KAIE is built on feeling confident, playful, and effortless in what you wear. Every print, cut and detail is thoughtfully created by Chloe to bring that energy to life.
Welcome to KAIE designed, photographed, and lovingly brought to you by Chloe 🤍